Sales Leadership for Managers & Leaders 

I want to:

• Understand the fundamentals of leadership practice in organisations
• Differentiate between the roles of manager and leader
• The importance of ethics, power and trust in a sales role
• Identifying your own leadership style and its impact on others
• The rationale for managing sales performance within organisations
• Effective application of tools and diagnostics to drive sales performance
• The value of feedback to motivate and drive positive sales behaviour
• The dynamics of managing sales team performance including development and poor performance conversations

Qualification:

CMI Level 5 Certificate in Management and Leadership 

Sales Leadership for Directors & Senior Leaders

I want to:

• Be able to lead high-performing sales teams 
• Understand the role of effective leadership in the management and implementation of strategies 
• Understand the nature of strategy - the alignment of corporate, sales and marketing strategy 
• Understand the function of strategic sales and marketing planning - customer and market centric 
• Understand cultural conditions required for successful implementation of strategy and planning
• Evaluate potential future changes in the trading environment and its impact
• Demonstrate the importance of good quality plans and accurate sales forecasts

Qualification:

CMI Level 7 Certificate in Strategic Management and Leadership Practice