Session 1

Being a Strategic Leader in 2024 

Key themes include: 

• Being a strategic leader and decision-maker in a VUCAH (Volatile, Uncertain, Complex, Ambiguous, and Hyper-Connected) World
• Identify the key challenges and opportunities of leadership today
• Examine current and emerging Leadership theories, including Authentic and Distributed Leadership
• Developing Emotional, Social, and Cultural intelligence as a leader
• Building and leading high performing, inclusive, and psychologically safe, teams 
• Managing stress and building personal resilience in yourself and your colleagues
• Creating a learning culture, raising the bar, and leading others through coaching and mentoring
• Engaging in reflective practice, and the benefits of structured reflection

Session 2

Delivering Excellence in Operations, Processes & Projects

Key themes include: 

• The science of management, and it’s role in today’s organisation 
• Understanding the concept of operational excellence and its benefits
• Different project management approaches and identifying how they support organisational goals
• Linking operational excellence to strategic objectives and customer value
• Leading the development of a continuous improvement strategy
• Techniques for mapping and analysing organisational processes
• Creativity, and developing innovative solutions
• Strategic process improvement and system-thinking principles
• Designing and implementing solutions, whilst managing the risks of innovation
• Agility, and being responsive to change

Session 3

Organisational Culture, Strategy and Management

Key themes include:  

• Understanding the overall role of strategic management and leadership  
• Defining strategy, and how it relates to operational work, 
• Culture and strategy; how organisational culture impacts the effectiveness of strategy. 
• Environmental, Social and Governance (ESG) responsibility – ethical decision making, sustainability and social impact 
• Creative and analytical strategy; creating a Vision and identifying critical organisational challenges  
• The external environment and aligning organisational goals with market trends, social change, and customers
• How to get the best from using strategic planning frameworks and tools
• Communicating strategy and engaging key stakeholders
• Identifying the change management implications of a strategy and developing a plan for change
• Develop a strategic solution to overcome a complex and real organisational challenge; every participant will leave with a strategic plan to apply in their organisation

Session 4

Financial Management, Budgeting and Analytics

Key themes include: 

• Financial accounting  
• Management and cost accounting  
• Investment decisions  
• Value-based management  
• Financial decision-making in uncertain times 
• Data-driven decision-making and analytics for business insights 

Session 5

Strategic Marketing Dynamics  

Key themes include: 

• Exploring and developing the marketing plan and strategy  
• Examining value and market share – data and research-based approach 
• Critiquing the market research process  
• Customer relationship management and brand loyalty  
• Developing a brand personality and the universal truth  
• The analysis of consumer and industrial buyer behaviour and the purchasing decision-making process  
• Public affairs and stakeholder communications  
• Evaluating current social media and digital marketing trends and best practice  
• Working within data protection legislation and the General Data Protection Regulation (GDPR)  
• Understanding ESG when making strategic marketing decisions  
• The examination of global marketing principles  
• Developing strategies for international marketing